Gravity Marketing: The Company’s Story and Expertise in Influencer Marketing and UGC Since 2019

Introduction

Gravity Marketing is a marketing company focused on the Middle East and North Africa markets. Founded in Egypt in 2019 by Osama Amer, the company operates across digital marketing, influencer marketing, content production, creator management, and e-commerce solutions.

This article explores the company’s journey since its launch, highlighting its key stages of development, services, partnerships, working methodology, and its continued expansion across regional markets.

Establishment of Gravity Marketing and Its Development Journey

As Gravity Marketing expanded its operations and as brands’ needs evolved, the company gradually broadened its range of services and capabilities, moving from a focus on specific aspects of marketing campaigns toward developing an integrated ecosystem that covers multiple stages of the process, from developing ideas and strategies, through content production and execution, to campaign management, performance monitoring, and analysis.

As part of this expansion, the company developed specialized teams and capabilities to support various stages of project execution, including photography, video editing, creative production, creator management, and digital campaign execution. Bringing these capabilities together within a unified workflow helped create greater integration between ideas, content, and execution, while allowing each project to be tailored to the brand’s objectives, target audience, and selected platform.

This development was also reflected in the nature of the projects undertaken by Gravity Marketing, as the company expanded its scope of work to include a variety of digital campaigns and projects that combine creative execution with marketing objectives and performance measurement. The company increasingly focused on developing solutions tailored to the specific nature of each campaign rather than relying on a standardized approach for all brands.

Alongside the growth of its capabilities, Gravity Marketing expanded its business relationships to include brands and digital platforms across Egypt and the Gulf markets. This enabled the company to gain diverse experience in adapting to differences in market dynamics, audiences, and platforms. Over time, these experiences became part of the company’s working methodology, which combines market understanding, content creation, campaign management, and collaboration with creators to achieve the objectives of each project.

As the company’s operations and capabilities continued to expand, a number of partnerships and collaborations with digital platforms and brands became key milestones in its journey, reflecting Gravity Marketing’s transition into a broader scope of work across digital marketing and content creation.

Key Milestones in the Development of Gravity Marketing

Commercial Entity Documentation of Gravity Marketing

To document the commercial identity of Gravity Marketing , this section presents various available documents and commercial licenses
related to the company’s operations across different markets. These documents outline the legal and commercial details of the entities
registered in each market; as issuance dates vary by entity, they do not necessarily reflect the date Gravity Marketing originally commenced operations in 2019.

Commercial Entity Licenses

Commercial License for the Gravity Marketing Entity in Egypt

Commercial License for the Gravity Marketing Entity in the UAE

Photos from the Early Stages of Gravity Marketing

The collaboration between Gravity Marketing and KWAI represents one of the important milestones in the company’s journey. The available materials highlight the development and continuity of this collaboration since its beginning in 2019, along with a number of events and activities associated with the partnership.

• Agreement or document marking the beginning of the collaboration (2019).

• Documentation of the continued collaboration with KWAI

• Photo from one of the collaboration events with KWAI.

Gravity Marketing began working with TikTok Shop in 2022, and the collaboration continued through 2024.

In 2022, Gravity Marketing reached a new milestone in its journey with the beginning of its collaboration with TikTok Shop, one of the fastest-growing e-commerce platforms, which has successfully created a significant shift by integrating digital content with the online shopping experience. This collaboration was not simply a new project, but rather represented a strategic opportunity for the company to expand its expertise in digital campaign management, work with creators, and develop innovative marketing strategies aligned with the nature of e-commerce and digital consumer behavior.

Through this collaboration, Gravity Marketing participated in implementing numerous projects and marketing campaigns associated with the TikTok Shop platform, with a focus on creator management, creative content production, and the execution of marketing campaigns aimed at increasing the platform’s reach and supporting its growth in target markets. This phase contributed to developing the team’s experience and enhancing its capabilities in managing performance-driven digital campaigns, achieving measurable results aligned with the platform’s objectives.

This collaboration continued until 2024, witnessing the implementation of a range of initiatives and projects that strengthened Gravity Marketing’s expertise in the e-commerce sector and reinforced its position as a trusted partner in managing digital campaigns and creating content. This phase also culminated in the company receiving a commemorative award from TikTok, in recognition of its efforts and contributions throughout the collaboration, in addition to documenting this partnership through an official article highlighting some of the achievements accomplished.

This phase was not limited to a chronological account of events; it was also supported by official documents and records documenting the collaboration between Gravity Marketing and TikTok Shop during the period from 2022 to 2024, including the commemorative award, the official article, and other evidence reflecting the scale of this collaboration and the achievements accomplished throughout it.

Driven by the importance of documenting the journey of success, we present below a collection of official evidence and documents confirming the collaboration between Gravity Marketing and TikTok Shop during the period from 2022 to 2024, including the commemorative award, the official article, and other documents that document this phase and reflect its key achievements.

• TikTok Shop Events

[video width="1024" height="576" mp4="https://gravity-media.net/wp-content/uploads/2026/08/WhatsApp-Video-2026-08-10-at-12.52.39-PM.mp4"][/video]

• TikTok Appreciation Plaque

Official Article

A published article documenting aspects of the collaboration and achievements resulting from working withTikTok Shop.

Article link:

(Tik ToK)

Gravity Marketing began working with Temu in 2024, and the collaboration continues to this day.

The collaboration between Gravity Marketing and Temu represents one of the important milestones in the company’s journey, as entering into this collaboration marked a new step toward expanding its expertise in digital marketing and e-commerce. Since the beginning of the collaboration in 2024, Gravity has worked to leverage its expertise in influencer marketing, content creation, and digital campaign management in a way that aligns with the nature of e-commerce platforms and the behavior of digital audiences. This phase also contributed to strengthening the company’s experience in working with regional markets and developing marketing approaches that combine creative content with commercial objectives, while the collaboration continues to the present day and the scope of work evolves in line with market needs and the ongoing changes in the e-commerce sector.

Documenting the Start of the Collaboration – 2024

Gravity Marketing began its collaboration with Noon in 2026, and the collaboration continues to this day.

In 2026, Gravity Marketing continued its expansion in the e-commerce sector by beginning its collaboration with Noon, in a step that reflects the company’s ongoing efforts to develop its expertise in digital marketing, influencer marketing, and performance campaigns within the e-commerce ecosystem.

Documenting the collaboration between Gravity Marketing and Noon — 2026

Gravity Marketing Services

Gravity Marketing provides a comprehensive range of digital marketing and content creation solutions, including influencer marketing, creator management, UGC production, digital campaign management, performance marketing, and e-commerce solutions. The company combines creativity, strategy, and data to help brands reach their audiences and achieve their marketing objectives.

• Influencer Marketing
• Creator Management
• UGC Content Production
• Digital Campaign Management
• Performance Marketing
• Affiliate Marketing
• CPA Marketing
• TikTok Shop Solutions
• E-commerce Marketing
• Social Media Marketing
• Content Production

Gravity Marketing relies on an integrated methodology for managing marketing projects and campaigns, combining an understanding of client objectives, strategic planning, creativity in content creation, execution, and performance analysis. This methodology aims to ensure that every stage of the work progresses according to clear objectives, while allowing for continuous performance development and results optimization.

Discover 

Every journey begins with understanding the brand, project objectives, and target audience, in addition to studying the nature of the market and the available challenges and opportunities.

This stage includes:

• Understanding the client’s business and marketing objectives.
• Identifying the target audience.
• Studying the market and the nature of the competition.
• Identifying the project’s needs and priorities.

Plan 

After understanding the project, the Gravity Marketing team develops a clear plan that defines the strategy, appropriate channels, and campaign execution approach.

This stage includes:

• Defining campaign objectives.
• Selecting the appropriate platforms.
• Developing the content strategy.
• Defining the collaboration approach with creators.
• Determining the execution stages and timeline.

Create 

At this stage, the strategy is transformed into ideas and actionable content, while taking into consideration the brand identity, the nature of each platform, and its audience.

This stage includes:

• Developing creative ideas.
• Preparing advertising content.
• Selecting the right creators.
• Producing UGC content.
• Reviewing and preparing content for publication.

Launch

After completing the planning and content preparation, the campaign execution and launch phase begins across the specified channels and platforms.

This stage includes:

• Executing digital campaigns.
• Publishing content.
• Managing collaborations with creators.
• Monitoring campaign execution according to the established plan.

Optimise 

The work does not end once the campaign is launched. Instead, performance is continuously monitored with the aim of identifying opportunities for improvement and enhancing results.

This stage includes:

• Monitoring content and campaign performance.
• Analyzing engagement and reach.
• Evaluating advertising performance.
• Optimizing strategies when needed.
• Making data-driven decisions.

Report 

In the final stage, the project results are analyzed and reports are prepared to help evaluate performance and derive insights and future recommendations.

This stage includes:

• Analyzing campaign results.
• Evaluating the performance of content and creators.
• Reviewing the achieved results.
• Identifying strengths and development opportunities.
• Providing recommendations for upcoming stages and campaigns.

Through this methodology, Gravity Marketing manages marketing projects from start to finish, beginning with understanding and planning the project, moving through content creation and execution, and ultimately reaching performance monitoring and results analysis. This helps build more organized campaigns that are better aligned with brands’ objectives.

Discover → Plan → Create → Launch → Optimise → Report

In a rapidly changing digital marketing environment, brands need solutions that combine strategy, creativity, content creation, campaign management, and performance analysis. Gravity Marketing offers a range of capabilities and expertise that help it execute marketing projects tailored to the nature of each brand and its objectives.

1. Practical Experience Since 2019

Gravity Marketing began its operations in digital marketing in 2019, and over the following years developed its expertise across multiple areas, including influencer marketing, content creation, digital campaign management, and performance marketing.

2. Experience Working with Digital and Commerce Platforms

Gravity Marketing’s journey includes collaborations and projects with digital and commerce platforms such as KWAI, TikTok Shop, Temu, and Noon, allowing the company to work on projects related to digital content and e-commerce across different markets.

3. Integrated Marketing Capabilities

Gravity Marketing combines a range of marketing services, including Influencer Marketing, UGC Content Production, Digital Campaign Management, Performance Marketing, Affiliate Marketing, Social Media Marketing, and Content Production.

4. UGC & Content Production

The company has experience in producing UGC and digital content, starting from developing ideas and creative concepts, through production, and ultimately preparing content to suit different digital platforms.

5. Specialized Creative, Creator & Marketing Teams

Gravity Marketing relies on specialized teams in marketing, content creation, creator management, and campaign execution, allowing project stages to be distributed according to the nature and requirements of each campaign.

6. Data-Driven Campaign Management

The company uses data and performance indicators to monitor campaigns and evaluate their performance, helping identify opportunities for improvement and make more accurate marketing decisions.

7. Multi-Platform Experience

Gravity Marketing’s experience includes working across a range of digital platforms and channels, helping design campaigns according to the nature of each platform and its audience behavior.

8. Documented Campaign Experience

The company’s journey includes documented projects, campaigns, and marketing experiences that can be presented where publication is permitted, reflecting the diverse nature of the projects and markets in which Gravity Marketing has operated.

9. Continuous Development

Gravity Marketing continuously develops its services and working methods in line with ongoing developments in digital marketing, content creation, e-commerce, and digital platforms.

10. Solutions Designed Around Client Objectives

Gravity Marketing does not rely on a single model for all projects. Instead, the appropriate solutions and channels are determined according to the project objectives, target audience, market nature, and desired results.

Gravity Marketing works with brands and platforms across diverse industries, developing marketing solutions tailored to the nature of each sector, its target audience, and project objectives.

The key industries covered by the company’s expertise include:

• E-commerce
• Fashion 
• Beauty 
• Technology
• Food & Beverage 
• Healthcare 
• Education & Training
• Mobile Apps 
• Retail 
• Entertainment & Media 

Gravity Marketing relies on combining influencer marketing, content creation, digital campaign management, and performance marketing to provide solutions that meet the needs of each industry.

Gravity Marketing does not rely on providing separate marketing services. Instead, it builds integrated solutions that combine strategy, content creation, creator management, digital marketing, and data analysis. This approach helps design campaigns according to the objectives of each brand and the nature of its audience.

The key factors that support achieving better results include:

1. Understanding Client Objectives

Gravity Marketing begins by understanding the project objectives, audience, and market before determining the appropriate strategy.

2. Combining Creativity and Data

Campaigns combine creative content with performance analysis to make more accurate decisions.

3. Selecting the Right Creators

Creators are selected according to the nature of the brand, target audience, and campaign objectives.

4. Integrated Marketing Solutions

The company combines multiple marketing services and channels instead of relying on a single approach.

5. Continuous Monitoring and Optimization

The process does not stop once the campaign is launched. Performance is continuously monitored and improvements are made when needed.

6. Focus on Measurable Results

Campaign performance is evaluated according to the appropriate objectives and indicators for each project, with data used to develop future campaigns.

Throughout this journey, we have explored the story of Gravity Marketing, its vision, mission, services, working methodology, key collaborations, and the ambitions it seeks to achieve in the future. These pages were not simply an introduction to a company operating in digital marketing, but rather a presentation of a journey that has evolved alongside changing markets, digital platforms, and brand needs.

At Gravity Marketing, we view every project as a new opportunity to understand client needs and develop solutions that combine creativity, strategy, technology, and data analysis, helping build marketing campaigns with clear objectives and measurable outcomes.

Throughout our journey, our expertise has evolved across multiple areas, including digital campaign management, influencer marketing, user-generated content (UGC) production, creator management, e-commerce, and working with platforms and brands across different markets. We continue to develop our services and expand our scope of work in line with ongoing changes in the industry.

As digital markets continue to evolve, we focus on developing our capabilities, keeping pace with changes in platforms and audience behavior, and building marketing solutions that meet the needs of brands and the markets in which we operate.

Our vision for the future also extends to continuing our expansion across markets, developing our services, and moving forward with new projects such as Eshtry Store, in addition to building an ecosystem that brings together digital marketing, content creation, e-commerce, and modern technology.

Ultimately, every stage of Gravity Marketing’s journey represents a new step toward growth and expansion. As the world of digital marketing continues to evolve, we continue to develop our expertise, explore new opportunities, and work to deliver marketing solutions that combine creativity, strategy, and measurable results.

At Gravity Marketing, we don’t just create marketing campaigns... we work to build brands, create impactful experiences, and develop marketing solutions that keep pace with the future.

If you are looking for marketing solutions that combine creativity, strategy, and technology, theGravity Marketing team would be pleased to connect with you to discuss your marketing goals and needs and explore the opportunities and solutions that best suit your brand.

Gravity Marketing
Creative Ideas. Strategic Growth. Measurable Results.