Gravity Marketing: The Company’s Story and Expertise in Influencer Marketing and UGC Since 2019

Introduction

Gravity Marketing is a marketing company focused on the Middle East and North Africa markets. Founded in Egypt in 2019 by Osama Amer, the company operates across digital marketing, influencer marketing, content production, creator management, and e-commerce solutions.

This article explores the company’s journey since its launch, highlighting its key stages of development, services, partnerships, working methodology, and its continued expansion across regional markets.

Establishment of Gravity Marketing and Its Development Journey

As Gravity Marketing expanded its operations and as brands’ needs evolved, the company gradually broadened its range of services and capabilities, moving from a focus on specific aspects of marketing campaigns toward developing an integrated ecosystem that covers multiple stages of the process, from developing ideas and strategies, through content production and execution, to campaign management, performance monitoring, and analysis.

As part of this expansion, the company developed specialized teams and capabilities to support various stages of project execution, including photography, video editing, creative production, creator management, and digital campaign execution. Bringing these capabilities together within a unified workflow helped create greater integration between ideas, content, and execution, while allowing each project to be tailored to the brand’s objectives, target audience, and selected platform.

This development was also reflected in the nature of the projects undertaken by Gravity Marketing, as the company expanded its scope of work to include a variety of digital campaigns and projects that combine creative execution with marketing objectives and performance measurement. The company increasingly focused on developing solutions tailored to the specific nature of each campaign rather than relying on a standardized approach for all brands.

Alongside the growth of its capabilities, Gravity Marketing expanded its business relationships to include brands and digital platforms across Egypt and the Gulf markets. This enabled the company to gain diverse experience in adapting to differences in market dynamics, audiences, and platforms. Over time, these experiences became part of the company’s working methodology, which combines market understanding, content creation, campaign management, and collaboration with creators to achieve the objectives of each project.

As the company’s operations and capabilities continued to expand, a number of partnerships and collaborations with digital platforms and brands became key milestones in its journey, reflecting Gravity Marketing’s transition into a broader scope of work across digital marketing and content creation.

Key Milestones in the Development of Gravity Marketing

Year Milestone 2019 Establishment of Gravity Marketing 2019 Beginning of collaboration with KWAI 2023 Running a campaign with TikTok Shop 2024 Running a campaign with Temu 2025 Running a campaign with AMS 2026 Beginning of collaboration with Noon

Commercial Entity Documentation of Gravity Marketing

To document the commercial identity of Gravity Marketing , this section presents various available documents and commercial licenses
related to the company’s operations across different markets. These documents outline the legal and commercial details of the entities
registered in each market; as issuance dates vary by entity, they do not necessarily reflect the date Gravity Marketing originally commenced operations in 2019.

Commercial Entity Licenses

Commercial License for the Gravity Marketing Entity in Egypt