How to choose the right products to promote on TikTok Shop and add their links to videos

Choosing the right product to promote on TikTok Shop depends not only on the commission, but also on how well the product aligns with your audience and content, as well as its price, quality, and your ability to present it in an engaging way.

What will you find in this article

Start by Understanding Your Audience

Define the Product Category You Want to Promote

  Search Within Product Marketplace

Don’t Make Commission Your Only Criterion

Review the Product and Seller Ratings 

 Check Sales and Demand 

Choose a Product You Can Try  

Check Product Availability 

How do you request a product for a trial and add the product link to TikTok Shop videos

Compare the Product Price With Its Value 

 Review Offers and Commissions 

Choose Products Suitable for Video or Search

 Look for a Content Gap

  Avoid High-Risk Products 
Frequently Asked Questions

 Contact Gravity Marketing

• Start by Understanding Your Audience

Before searching for products, ask yourself:

• What topics does your audience care about?
  Identify the type of content and products that match their interests.
• What products are they looking for?
  Pay attention to comments and questions to identify products your audience is asking about.
• What problems come up in comments and messages?
  Look for recurring problems that a suitable product could help solve.
• What price range suits your audience?
  Choose products with prices that fit your audience and their purchasing habits.
• Do they prefer practical, beauty, or entertainment products?
  Understand which types of products attract their attention and fit the content they follow.
• Do they care more about reviews and experiences or discounts and deals?
  Knowing how your audience engages with content can help you choose products that can be presented in the style they prefer.

The key idea: Choose a product that naturally fits your content and audience, rather than simply choosing a product that is available for promotion on TikTok Shop.

• Define the Product Category You Want to Promote

After understanding your audience, the next step is to choose the product category you want to search within. Having a clear category helps you narrow down your options instead of browsing through products that do not fit your content or audience.

You can choose a category based on:

• Your main content niche: Choose products that are directly related to the type of content you create, making the promotion feel natural to your audience.
• Products you already use: Products you have real experience with can help you create more authentic content.
• Frequent audience questions: If your followers regularly ask about a specific type of product, that category may be worth exploring.
• Products you can demonstrate on camera: Focus on categories that allow you to explain, test, compare, or demonstrate the product rather than simply showing it.
• Upcoming seasons and occasions: Some categories may become more relevant during specific seasons or occasions, so consider when your audience is most likely to need them.
• Categories in demand in your target market: Focus on categories that match your audience’s interests and the market you are targeting rather than relying on demand from a different market.

You do not need to choose many categories at once. Start with one or two closely related categories, then focus on understanding the products within them and how to present them to your audience. 

Looking for more opportunities to collaborate with brands? Join Gravity Marketing’s Creator Network and explore collaboration opportunities that fit your content.

•   Search Within Product Marketplace

After identifying your audience and choosing the category you want to promote, it’s time to use Product Marketplace to find products that fit your content. Instead of browsing randomly, use search and filtering options to narrow down your choices and find products that are more relevant to your audience.

You can search using:

• Search bar: Enter the product or brand name to find specific results.
• Product categories: Browse categories related to your content niche.
• Best-selling products: Use them to discover products that are attracting interest, while still checking whether they fit your audience.
• Products offering samples: When samples are available through the relevant program or market, they can allow you to try the product before creating content.
• Price: Compare products within a price range that suits your audience.
• Commission rate: Check the commission available for each product, but don’t make it the only factor in your decision.
• Content type: If the platform provides information or options showing products suitable for videos or LIVE, use them to identify products that match your content format.
• Content from other creators: Review how other creators have presented the product and the angles they used to explain or demonstrate it.

Looking at other creators’ content can also help you discover different ways to present the same product, such as reviews, demonstrations, tutorials, or comparisons. Use these examples to understand the product’s content potential rather than copying someone else’s content.

Tip: Don’t choose a product simply because it appears in your search results. Use Product Marketplace to build a shortlist, then compare the options based on your audience, content, product price, commission, and quality before making your choice.

• Don’t Make Commission Your Only Criterion

Commission is an important factor when choosing a product, but it should not be the only factor guiding your decision. A product may offer a high commission but still be difficult to promote or unsuitable for your audience.

Before choosing a product, ask yourself:

• Does it fit your audience?
• Is the price reasonable compared with alternatives?
• Does it have good ratings?
• Can you explain or demonstrate it easily?
• Is the product consistently available?
• Are there recurring customer complaints?

When comparing products, look at the bigger picture:

The key takeaway: Don’t simply look for the product with the highest commission. Look for one that combines audience fit, product quality, content potential, and a realistic opportunity to generate sales. 

• Review the Product and Seller Ratings

Before choosing a product to promote, open its details page and carefully read the customer reviews. Don’t rely only on the overall star rating. Look for recurring comments from buyers, as they can reveal strengths or problems that may not be obvious from the overall score.

Review:

• Product rating: Is the overall rating strong and consistent?
• Number of reviews: Are there enough reviews to understand the customer experience?
• Customer photos and videos: Does the product look like it does in the listing?
• Seller rating: What do customers say about their experience with the seller?
• Customer complaints: Are there recurring issues?
• Product quality or performance: Does the product deliver what it promises?
• Differences from the images or description: Have buyers reported noticeable differences?
• Sizes or colors: Are there recurring complaints about sizing or color accuracy?
• Shipping: Do customers frequently report delays?
• Returns and exchanges: Are there recurring problems with the return or replacement process?

Don’t treat ratings as just a number. Read what customers are actually saying. Reviews can help you decide whether a product is worth recommending and can also give you ideas about what to highlight or clarify when creating your content.

Note: If you use TikTok guidance mentioning figures such as 4.7+ for product ratings or 93%+ for Shop Performance Score, present them as market- or source-specific guidelines rather than universal requirements for every TikTok Shop market.  

Looking for more opportunities to collaborate with brands? Join Gravity Marketing’s Creator Network and explore collaboration opportunities that fit your content.

•  Check Sales and Demand

Check:

• The number of sales or orders available.
• The level of demand for the product.
• How the product performs compared with similar products.
• Whether the product remains consistently available.
• Whether interest in the product appears ongoing or is mainly driven by a temporary trend.

Then compare these indicators with your audience and content niche, because a product with strong sales may still not be the right choice if it does not fit your audience.

• Choose a Product You Can Try

When trying the product, pay attention to:

• Its actual quality.
• Its size and weight.
• How easy it is to use.
• Whether it matches the description.
• How clear its benefits are.
• Any limitations or issues you should mention.
• Who the product is suitable for.
• Who it may not be suitable for.

Some TikTok Shop campaigns allow eligible creators to request free samples and then publish a video or LIVE within the campaign’s specified timeframe.

• Check Product Availability

Before promoting a product, make sure there is enough stock to meet potential demand. A successful video can lose its value if viewers click on the product page and find it unavailable.

Check:

• Current stock levels.
• Available sizes, colors, and product options.
• Availability in your target audience’s market.
• Expected shipping time.
• Whether the product remains consistently in stock.

Tip: If the product has multiple options, make sure the specific option you feature in your content is available, not just the product in general.  

• Choose Products That Can Be Turned Into Content

Before choosing a product, ask yourself:

• Can you demonstrate how it works on camera?
• Can its benefits be shown through a real demonstration or experience?
• Can you explain how to use it simply?
• Does it solve a problem your audience faces?
• Can you compare it with another product?
• Can you create more than one content idea around it?

Content ideas you can use:

• Real experience: Use the product for several days and share your experience.
• Unboxing: Show the product, its contents, and details when you receive it.
• How-to demonstration: Explain how to use it correctly, step by step.
• Problem and solution: Present a common problem and demonstrate how the product can help solve it.
• Comparison: Show the differences between two options or versions.
• Audience question: Build the video around a question your followers frequently ask.
• Multiple uses: Show different ways to use the product.
• Who is it for? Explain who may benefit from the product and who may not find it suitable.

The key idea: Choose a product you can build useful content around, rather than one that simply gives you a purchase link to share.   

Looking for more opportunities to collaborate with brands? Join Gravity Marketing’s Creator Network and explore collaboration opportunities that fit your content.

• How do you request a product for a trial and add the product link to TikTok Shop videos?

Open your TikTok account, then tap the three dots at the top of the screen to access your account settings and options.

• Step 1: Log in to the account.

Step 1: Log in to the account.Open your TikTok account, then tap the three dots at the top of the screen to access your account settings and options.

• Step Two: Accessing TikTok Studio

• Step 3: Access the Posts section.

After accessing TikTok Studio, tap "Posts," then tap "TikTok Shop for Creators" to proceed to the next step.

•  Step 4: Accessing Collaboration Invitations

• Step 5: Requesting a product sample

After accessing the TikTok Shop for Creators, the available products will be displayed. Select the product you wish to try, then tap "Get sample" to request it.

• Click on this sign

Step 6: Selecting Color and Size

• Click on this sign

Step 7: Confirming the sample request
After clicking on "Sample," a checkmark will appear. Click on it, then click "Submit" to confirm the sample request.

• Click on this icon.

• After clicking "Send" this icon will appear.

Note: After ordering the products, all the items you requested will appear together in this view, and the products you selected will then be delivered to you.

Important note: The number displayed below the product next to "Earn"—as shown in the image—does not represent the product's price; rather, it indicates the sales value generated by the product.

Once you have completed all the steps and selected the products, the video publishing icon will appear. Tap it, and the video will be published with the product link attached, allowing viewers to access it directly.

 

•  Final Step: Publishing the Video

Once you have completed all the steps and ordered the products, the option to publish the video will appear. Tap it, and the product will appear in the video—as shown in the image—along with the product link.

• Compare the Product Price With Its Value

Don’t choose a product simply because it has a low price. Compare the product’s price with the value it provides, and ask yourself:

• Does the customer get clear value for the price?

• Is the price reasonable compared with similar products?
• Does the product’s quality justify its price?
• Can you explain this value clearly through your content?

The clearer the difference between what the customer pays and what they receive, the easier it is to present the product in a convincing way to your audience.  

•  Review Offers and Commissions

Before choosing a product, review the available offers and commission rate you can earn from promoting it.

Check:

• The commission rate for the product.
• The commission amount compared with the product price.
• Discounts and offers available to buyers.
• How long the offer or discount lasts.
• The conditions for receiving the commission.

Don’t choose a product based on commission alone. Make sure that the price, offer, and product itself are suitable for your audience.

• Choose Products Suitable for Video or Search

Choose products that fit the way you create content, whether you rely on videos or search to reach your audience.

• Choose products whose benefits can be explained clearly.

• Focus on products your audience is searching for.
• Use followers’ questions and comments to understand what they are interested in.
• Choose products that can be presented through a demonstration, explanation, or comparison.
• Make sure the product is relevant to your content niche.

•  Look for a Content Gap

Instead of repeating the existing content about a product, look for an aspect that has not been explained well and turn it into a new content idea.

You can look for:

• A common question that does not have a clear answer.
• A product use that has not been explained.
• A problem buyers face that other creators rarely discuss.
• A comparison your audience may need.
• Missing information in existing reviews.

The idea: The more useful and different your angle is, the easier it is to create content that stands out instead of repeating what others are already doing.  

•  Avoid High-Risk Products

Not every product is suitable for promotion, even if it has strong demand or offers a good commission. Avoid products that could cause problems for buyers or require claims that are difficult to verify.

Pay particular attention to:

• Products that may pose safety risks when used.
• Products that require specific warnings or instructions.
• Products that make exaggerated claims.
• Products with frequent customer complaints.
• Products whose quality or source is difficult to verify.

The key rule: Don’t promote a product you cannot properly verify or present with clear and responsible information to your audience. 

Audience → Demand → Price & Value → Quality → Commission → Availability → Content Potential → Final Product Selection

Frequently Asked Questions

How do I choose the right product to promote on TikTok Shop?

Choose a product that fits your audience and content niche, then review its price, quality, ratings, demand, and potential for creating useful content.

Should I choose the product with the highest commission?

No. Commission is an important factor, but it should not be the only criterion. You should also consider product quality, price, demand, and how well it fits your audience.

Can I request a product sample before promoting it?

In some cases, eligible creators can request samples of available products for testing, depending on the campaign and market requirements.

How can I tell whether a product is in demand?

Review the sales and demand indicators available for the product, then compare them with your audience’s interests and your content niche.

Can I promote any product I find on TikTok Shop?

Not necessarily. Make sure the product is available for you to promote, suitable for your audience, and compatible with your content and the requirements that apply to your account and target market.

What is the most important thing to check before choosing a product?

Make sure the product fits your audience, offers good quality and value, remains available, and can be presented through clear and useful content. 

• Looking for more opportunities to collaborate with brands? Join Gravity Marketing’s Creator Network and explore collaboration opportunities that fit your content.

Contact Gravity Marketing

For inquiries about TikTok Shop collaboration opportunities and campaigns, you can contact Gravity Marketing directly at:

+20 155 512 3155
+20 101 492 2711