The decision of Gravity Company for Art Production in Egypt to establish an artist agency to work under the platform of the parent company Gravity came to follow the agency of the artist of business management by contracting with the application of kwai and the company acquired four contracts MCN-SC-GCC-LIVE. The company was also distinguished in managing its business from attracting and training influencers to become the name of an artist agency One of the distinctive signs that are repeated among influencers on social media platformsIt is worth mentioning that the artist agency relied in the beginning on attracting new faces and then training them to become influencers on social media platforms, and this was the first advertising campaign launched by the artist agency about himself, as the creative artist agency was the biggest proof of the agency's professionalism at work